Cornell Computer Students Create Program to Keep TripAdvisor Honest
The findings, presented at the 49th annual Association for Computational Linguistics on Sunday, showed that fake reviews can be picked out because they follow certain patterns.
According to Cornell's news service, researchers found that real reviews tend to coalesce around concrete words like "bathroom" and "price" while fake reviewers tend to spend more time setting the scene with words like "vacation" and "my husband." Essentially, fake reviewers make a big effort to seem like real people. Real people don't.
TripAdvisor boasts that it has programs designed to pick out fake reviews, but many still slip through. Picking them out by hand is also nearly impossible: The Cornell researchers found that humans identify fake reviews no better than chance.
The new software is being pitched as a potential "first-round filter" to get rid of opinion spam. TripAdvisor, at least, could use the help.
A cursory search of reviews of hotels in Mexico City finds plenty of entries that rather neatly match the fake review criteria.
A review of the rather obscure Suites Contempo hotel - written by a first time contributor to the site leads with this: "The great thing about this boutique hotel is service! Service you will not get at a large chain hotel where you are just another guest. Over the last 4 years, I have easily spent 3 months in this hotel, so I consider it a second home."
Is the review fake? It certainly hits the marks, but I'm not the one to ask (full disclosure: I'm human). Someone better go get the Veritasinator 3000.
- The 10 Best Airport Bars in the World [AOL Travel]
- Nine Mouth-Watering Resort Cooking Classes Around the World [The Daily Meal]
- 16 Best Summer Attractions for Families [Budget Travel]
- The World's Hottest Celebrity Spas [Fox News Travel]
Add a Comment
Find the best offers to compare and save money.
Search for Deals
Jan 17th 2014 5:04PM
Jan 14th 2014 2:57PM
Jan 9th 2014 1:09PM
- Adventure Travel
- Air Travel
- Arts & Culture
- Best Of
- Food + Drink
- Historic Sites
- Road Trips
- Spring Break
- Ski Vacations
- Spa & Wellness
- Tips & Tricks
- Weekend Getaways