Starbucks Coffee Will Reach Half a Million Hotel Rooms

by Libby Zay 
Posted Feb 16th 2011 11:30 AMUpdated Feb 16th 2011 12:24 PM

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starbucks coffee

CarbonNYC, Flickr

The largest coffeehouse company in the world has brewed up a deal that will bring Starbucks coffee to as many as 500,000 hotel rooms across the country.

The coffee giant will supply coffee for Courtesy Products, the leading provider of in-room coffee service to hotels starting this fall.

"We know guests staying at luxury and premium hotels value a great cup of coffee. By pairing Starbucks coffees with our CV1 machine, we will be able to deliver a quick and delicious high-quality cup of Starbucks coffee right in their room or suite," says Jim Theiss, CEO of Courtesy Products in a statement.

Confidentiality agreements do not allow Theiss to say which hotel rooms are outfitted with the single-cup CV1 machine, but Theiss tells AOL Travel News the company does business with "many of the major chains."

"We are in about a million hotel rooms in the United States," says Theiss.

Theiss also says the coffee provided will not be the recently introduced Via ready brew coffee, but instead various types of ground coffee.

The deal follows reports that Starbucks is talking with Green Mountain Coffee Roasters to provide coffee for its popular Keurig Brewing System. Starbucks is looking to expand as it ends a distribution agreement with Kraft Foods Inc., under which it provides coffee discs for the Tassimo one-cup brewer.

Filed Under: News

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DERESSSE ENGIDAWORK

AS AN ETHIOPIAN ARABICA COFFEE EXPORTER, I JUST LIKE THE MARKETING STRATEGY OF STARBUCKS AND I BELIEVE IT WILL WORK OUT FOR SURE.

THANKS,
DERESSE
FEB-17-02-2011

February 17 2011 at 3:05 AM Report abuse rate up rate down Reply

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